由 Ubisoft 自辦的社群活動「Ubiday」在海外已經行之有年，自 2012 年起更登陸亞洲，先前皆於日本東京舉行，而今年的 Ubiday 除了將於本週末在東京秋葉原續辦，也將移師大阪舉行。
Ubiday 的活動內容包含數個面向，玩家最在意的當然就是遊戲試玩，以今年來說，將展出《看門狗：自由軍團》、《火線獵殺：絕境》等作品，另外也有數場舞台活動，包含製作團隊上台與玩家面對面交流、電競比賽、Cosplay比賽，也邀請不少社群名人到場，像是剛與漫畫家麻生周一 結婚的偶像古川未鈴，以及知名 Coser えなこ（Enako）。現場也會有食物區、彩繪區讓玩家盡情享受。
當然說到Ubiday，最吸引人的可能就是大量的官方周邊供玩家選購。官方已經在官網公開了包含《看門狗：自由軍團》、《火線獵殺：絕境》、《全境封鎖2》、《瘋狂兔子》等周邊服飾、包包。
此外今年的 Ubiday 也將和秋葉原的周邊店家合作，包含了餐飲、電競電腦體驗以及射擊練習場等，此外也配合《看門狗》的概念，於秋葉原數個特定店家設置 QR Code，讓玩家收集之後再去抽獎。
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